NovrealtyNovrealty is run by the same company as Novron. Novrealty specializes in international real estate in different countries. After the successful launch of 5 localized versions of Novron, Frumatic released 2 (English and Russian) versions of Novrealty. Novrealty was set to be very dynamic, highly technological and yet, very easy to use. The website features a clean user-friendly home page and a ton of features behind the scenes. Just like Novron, Novrealty is powered by WordPress CMS, allowing multiple user registration and content management opportunities. Most of the features have been programmed and integrated from scratch: Advanced Real-Time Search (including Map-based Search), Property Alerts (including automated SMS Alerts), Membership and Accounts, and a Mobile Version of the website. The original technical description contained a lot of requirements, and Frumatic has managed to meet them. The property database is updated through the WordPress administration panel by one or several members of staff. The system also is able to update the catalog through user accounts, given the right permission settings. Posting and updating content is as easy as posting an article in your personal blog. It took 2 hours of training to be able to confidently work with the new system. The design and development stages of the Novrealty project took around 3 weeks. The website is being fine-tuned and several important additions will be developed in the nearest future. Basic social media management technologies have been implemented as part of a vast SMO/SMM campaign specially designed, analyzed and planned by Frumatic. As for SEO and SEM, alongside initial content optimization and structure optimization, full-scale Google and Yandex campaigns have been launched. Analytics data and statistics are constantly being fed back to us in such a way that, after thorough analysis and research, we are able to provide in-depth reports and make any necessary adjustments to Novrealty campaigns and even functionality. After the redesign and the vast development work done for Novrealty a successful fresh start is imminent. One week in, and we’re already seeing an increase in visitors and potential customers. We are confident that conversion rates will increase with time. Website: novrealty.com |
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