Novrealty is an International real estate agency active in the Mediterranean region with a focus on luxury properties in locations such as Turkey, Italy and Croatia. The Novrealty website was set to be very dynamic, highly technological and yet, very easy to use. The website features a clean user-friendly home page and a ton of features behind the scenes. Novrealty is powered by WordPress CMS, allowing multiple user registration and content management opportunities.Most of the features have been programmed and integrated from scratch:
Advanced Real-Time Search (including Map-based Search), Property Alerts (including automated SMS Alerts), Membership and Accounts, and a Mobile Version of the website. The original technical description contained a lot of requirements, and Frumatic has managed to meet them.
The property database is updated through the WordPress administration panel by one or several members of staff. Posting and updating content is as easy as posting an article in your personal blog. It took 2 hours of training to be able to confidently work with the new system.
Basic social media management technologies have been implemented as part of a vast SMO/SMM campaign specially designed, analyzed and planned by Frumatic. As for SEO and SEM, alongside initial content optimization and structure optimization, full- scale Google and Yandex campaigns have been launched. Analytics data and statistics are constantly being fed back to us in such a way that, after thorough analysis and research, we are able to provide in-depth reports and make any necessary adjustments to Novrealty campaigns and even functionality.