Frumatic 070-261 57 07 Book a demo

Privacy policy for frumatic.se

Last updated: 20 October 2026

Frumatic Sverige AB cares about your privacy. Here we explain which personal data we collect through frumatic.se, why we do it, and which rights you have.

Controller

Frumatic Sverige AB, org. no. 559548-3941, Nordenskiöldsgatan 24, 211 19 Malmö, is the controller. You can reach us at [email protected] or 070-261 57 07.

What data we collect

  • When you book a demo or contact us through the form: name, company, organisation number, phone number, email address, number of cars in stock, number of salespeople, current system, and what you write in the message.
  • When you contact us by phone, email, WhatsApp or LinkedIn: your name, your number or address, and the content of the contact.
  • When you visit the website: technical data such as IP address, browser and how you use the site, but only if you have accepted statistics cookies.

We use the organisation number to fetch your company’s published ads on Blocket before the demo. If your business is a sole trader, the organisation number is your personal identity number, and we then treat it as personal data.

Why we process the data

PurposeLegal basis
Contact you and book a demoLegitimate interest: to respond to your enquiry
Prepare the demo with your stockLegitimate interest
Send information and offers about Frumatic to your companyLegitimate interest. You can opt out at any time.
Enter into and perform a contract if you become a customerContract
Bookkeeping and invoicingLegal obligation
Statistics on how the website is usedConsent (cookies)

How long we keep the data

We keep data from enquiries for 36 months after the last contact, if you do not become a customer. If you become a customer, we keep the data for as long as the contract lasts and then for as long as the law requires, for example seven years for bookkeeping.

Who can access the data

We never sell your data. We only share it with suppliers who help us run the business, and they may only use the data on our behalf:

  • Hosting for frumatic.se: Cloudflare
  • Our own CRM, Frumatic, which runs on servers at Hetzner within the EU
  • Email: Google
  • Notifications about demo requests from the form: Slack
  • WhatsApp Business (Meta), if you contact us via WhatsApp
  • Statistics: Google Analytics, only if you have accepted statistics cookies

Transfers outside the EU/EEA

We primarily process the data within the EU/EEA. Data may be transferred to the USA via Cloudflare, Google (email and Google Analytics) and WhatsApp. Cloudflare, Google and Meta are all covered by the EU–US Data Privacy Framework.

Your rights

You have the right to:

  • know which data we hold about you
  • have inaccurate data corrected
  • have your data erased
  • restrict the processing
  • object to processing based on legitimate interest, for example marketing
  • receive your data in a machine-readable format
  • withdraw consent

Contact us at [email protected] and we will reply within a month. If you are unhappy with how we handle your data, you can complain to the Swedish Authority for Privacy Protection (IMY), imy.se.

Cookies

We use necessary cookies to make the website work. We only use statistics cookies, from Google Analytics, if you accept them in the cookie banner. You can change your choice at any time under Cookie settings at the bottom of the page.

Changes

We may update this policy. The latest version is always here, with the date at the top.